Skin changes with age: how to care for your skin after 45

Team nutritionist ·

Woman over 45 applying cream to her face in front of a mirror

After 45 the skin loses some of its firmness — that is natural. We look at what really helps in skincare at this age and how to build a simple routine.

After 45, collagen production in the skin naturally slows down, the skin renews itself more slowly and becomes more vulnerable to the sun. This is a normal part of ageing, not a "problem" that needs urgent fixing — but a simple routine helps your skin look and feel better.

What really matters in skincare after 45?

  • Sunscreen every day, even in winter and on cloudy days.
  • Moisturising — with age the skin is less able to hold on to moisture.
  • Retinoids or similar ingredients — as recommended by a dermatologist, introduced gradually.
  • Enough sleep — it is at night that the skin does most of its renewal.

What does a simple morning and evening routine look like?

You do not need to use ten products in a row. In the morning, cleansing, a moisturiser and sun protection are enough; in the evening, remove your make-up and apply a richer cream for overnight renewal. A detailed example of such a routine is in "Alavida skincare: a morning and evening routine".

If you spend a lot of time in the sun — at the seaside or in the mountains — be sure to read "Sun protection for your skin". For a basic routine, many people choose the Alavida Regenerating Trio set with the day nectar, night cream and patches.

Questions and answers

What matters most for skin after 45?
Daily sun protection — it does more than most expensive creams to preserve firmness and an even skin tone for longer.
Do you need retinoids at this age?
Many dermatologists recommend them as one of the best-studied ingredients for age-related skin changes — but it is best to introduce them gradually, ideally after talking to a dermatologist.
Is a cream alone enough to make your skin look better?
Cream is only part of the story: sleep, water, sun protection and not smoking affect your skin as much as your skincare does.

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