Skin changes with age: how to care for your skin after 45

After 45 the skin loses some of its firmness — that is natural. We look at what really helps in skincare at this age and how to build a simple routine.
After 45, collagen production in the skin naturally slows down, the skin renews itself more slowly and becomes more vulnerable to the sun. This is a normal part of ageing, not a "problem" that needs urgent fixing — but a simple routine helps your skin look and feel better.
What really matters in skincare after 45?
- Sunscreen every day, even in winter and on cloudy days.
- Moisturising — with age the skin is less able to hold on to moisture.
- Retinoids or similar ingredients — as recommended by a dermatologist, introduced gradually.
- Enough sleep — it is at night that the skin does most of its renewal.
What does a simple morning and evening routine look like?
You do not need to use ten products in a row. In the morning, cleansing, a moisturiser and sun protection are enough; in the evening, remove your make-up and apply a richer cream for overnight renewal. A detailed example of such a routine is in "Alavida skincare: a morning and evening routine".
If you spend a lot of time in the sun — at the seaside or in the mountains — be sure to read "Sun protection for your skin". For a basic routine, many people choose the Alavida Regenerating Trio set with the day nectar, night cream and patches.